FIND | Employer Branding: Why it matters, and why you need to focus on it.
Employer branding is the process of creating a positive and attractive image of an organisation as an employer. It involves showcasing the company culture, values, and benefits to potential employees, as well as to potential customers who may align with your brand morals and direction. A strong employer brand can attract top talent, reduce turnover, and enhance a company's reputation with its target audience.New Zealand's is a relatively small commercial market, and so when it comes to hiring, i...
