5 reasons why your business needs a copywriter

Getting found online has been a tricky task for businesses since the internet started all those years ago. Between Google Ads, Content Strategies, Digital Footprints, SEO, SEM, SMM, SMO and all the rest of it, it can be tricky to know where to start. Hiring a professional copywriter can help change that. A professional copywriter can cut through the noise for your business (especially a small business) to expand marketing campaigns, to bring personality to your website, and to seamlessly plug all those SEO and GEO keywords in. 

In Aotearoa, small businesses are the backbone of our economy. But without the right words, even the best products or services can go unnoticed. Here’s why investing in a copywriter isn’t a luxury — it’s a growth strategy.

1. Business Comms Clarity

Smaller businesses can tend to struggle with explaining what they do in a simple, engaging way. You're passionate about your business, and face-to-face that sells, however when you're taking precious time away from your business to sit down and write, things can get complex.

A professional copywriter can cut through the noise, and translate your passion into clear, customer-friendly language. 

This also helps ensure consistency across your business channels - so that what's being displayed online is what is felt across your social media, and vice versa.

2. Boosting SEO and Online Visibility

A good copywriter knows how to weave those essential keywords like 'plumber auckland' or 'boutique cafe wellington' into websites, blogs and ads. This not only helps your customers through the creation of content that is useful to them but also empowers your business to rank higher on Google and start attracting local customers.

3. Stand out in a Crowded Market

In a market where everyone is starting to use AI, and where customers are bombarded with marketing messages, it is critical that your business has a tone of voice to distinguish it. Whether you're a small law firm in Auckland who are looking to provide digital legal advice in an approachable manner, or a hairdresser looking to give a 'The Devil Wears Prada' vibe to your socials, copywriters can provide this distinction.

An authentic copywriter also brings a genuine human touch to your content, which is sorely lacking in a lot of business comms reliant on AI. Customers may find this endearing, which can set you apart.

4. Saving Time, Stress and, ultimately, Money

Look at your typical workweek and - in between the mountains of meetings, sales, training staff and pouring effort into your business - you might begin to wonder where you'll find the time to write. Business owners wear many hates already, and so writing website copy, marketing emails, blog content and ads often falls to the bottom of the list. Working with a copywriting can take this burden off your plate, so you can focus on the things that demand your attention in your business.

5. Ultimately converting browsers to buyers

It's easier than ever for a user to browse through dozens of sites to find what they're looking for. So what is it that makes them buy from your brand? More often than not, it's the story behind it and the way things are said. Good copy isn't just pretty words - it's persuasive. Copywriting can make simple adjustments to change suggestions like 'Browse' to imperatives like 'Shop Now' and create an active distinction to encourage your customers to buy.

If you're ready to level up your content and copywriting game, then get in touch with me today and let's see how we can bring your brand to life.